Project // Web Development Pure Obgyn
Engineered with
Modern
Craft.
Pure OBGYN is a boutique obstetrics and gynecology practice founded by Dr. Dimitry Goncharov in New York City. With offices in Midtown East, Flatiron, Park Slope, and Rego Park, Pure OBGYN offers a concierge approach to women’s healthcare, providing gynecology, obstetrics, infertility treatment, high risk pregnancy care, cosmetic gynecologic surgery, nutrition counseling, and primary care, all under one roof. The practice is affiliated with Mount Sinai Hospital and New York Presbyterian Brooklyn Methodist Hospital, and has built a loyal patient base reflected in hundreds of five star reviews across Yelp and Google. Dr. Goncharov and his curated team of specialists are known for shorter wait times, same day appointments, 24/7 direct doctor access, and a hospitality inspired patient experience that sets Pure apart from traditional clinical environments.
We built a custom WordPress website for Pure OBGYN that mirrors the boutique, hospitality grade experience patients receive in person. The design uses soft color palettes, elegant typography, and curated photography to create immediate warmth, while the site architecture organizes obstetrics, gynecology, infertility, cosmetic procedures, and wellness services into clean, patient friendly pages with clear calls to action. Individual provider profiles help patients choose the right doctor, and the multi location system presents all four NYC offices with specific hours, maps, and booking options.
On the technical side, we integrated the YourHealthFile patient portal for secure medical records, connected the iPOS online bill payment system, and built click to call functionality for the 24/7 emergency line. The fully responsive, mobile optimized site was built with local SEO at its foundation, including schema markup, neighborhood targeted landing pages for search terms like “OB/GYN Midtown East” and “gynecologist Park Slope,” and direct integration with Google Business and Facebook profiles to drive new patient acquisition in NYC’s competitive healthcare market.
Client Feedback
We needed a website that felt as welcoming as our practice, and Metafied Lab nailed it. Patients tell us the site feels warm and easy to use, booking appointments is simple, and our staff loves how easy it is to keep everything updated. Exactly what we wanted.
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